Evernote on how not to improve your product Backdoor advertising

In a rather curious article Nieman Lab wonders why users do not like Context, Evernote‚Äôs new research feature. Hidden in the article lies the answer. Context is advertising cleverly disguised as generic search results. Evernote is an app for digital note taking, that synchronizes itself between your various gadgets. For most people Evernote is a […]